To build a stronger brand connects with the consumers and to help increase visibility of the brand, we will be leading a plethora of initiatives – right from building the brand on digital and to driving excessive footfalls for increasing traffic in the website and reach out to coffee lovers. The idea is to strike a widespread cord between the brand and the consumer. We created a set of digital collaterals for use on social media profiles and the brand’s website. The collaterals boldly extend and establish the brand’s identity and visual language, while creating a consistent brand experience across media. What’s exciting here is that we are working end-to-end on the mandate, which allow us to define the brand’s language in the digital space.
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