Naming, Branding & Positioning


Unfolding the brand identity crafted by us for SERAAIRO, a pioneering school for logistics and supply chain management to impart in-depth experiential learning and offering a wide variety of opportunities to students towards the ever-growing logistics market.

Inspired by the modes of transport i.e. Sea, Rail, Air & Road, we coined the name ‘SERAAIRO’ for this institution. We have created a star indicating four cardinal directions combined with an abstract shape of letter ‘S’ to achieve a modern and dynamic look for SERAAIRO. An effective and appropriate tagline ‘Enlightening Aspirations’ was coined for the institution connecting with its core values.

Together with a bold and confident logo mark, the visual identity stands for a trusted and promising institution to create a spark in the life of students.

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