Innovv Laboratories

Branding & Positioning


Innovv Laboratories is a laundry detergent company with a focus on launching premium-grade detergent products to the market.

We were approached by the client to create a distinctive visual identity for the company which could make them standout in this hyper-competitive market.

Our Approach

The concept for the logo was developed from the fascination of bubbles created by the detergent. These bubbles are fresh, dynamic and limitless that evokes excitement & positivity in everyday life. With this approach, we developed a complete corporate identification program built around the logotype wherein the alphabet ‘O’ is specially designed as a bubble. We further crafted a seamless pattern of flowing bubbles that are used in corporate collaterals & other touchpoints.

Bubbles For Life

Brand Positioning

An appropriate tagline ‘Bubbles For Life’ was created to articulate the importance of fresh & clean clothes that brings us back to life everyday.

Featured Works

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