Naming, Branding & Positioning
Sri Velavan Agro, a Tiruchi based manufacturer known for its high-quality natural health food products. The ideology of this company is to bring back the lost glories of food heritage and to make individuals lead a solid, infection free and refreshingly cheerful life.
The company follows high ethical standards in nurturing the purity throughout the process from farm to fork.
Having the idea of expanding to the global markets and to bring back the traditional food with a modern vibe, Sri Velavan Agro approached us to create a premium brand and communication for its entire range of food products with a lively package design that stands out of the shelf.
Bliss Tree was rooted with the aim to Reap Healthy Living for all. Emphasizing the brand’s nutritional value and benefits to personal health, therefore we coined the tagline for Bliss Tree as “Reap Healthy Living”.
Making part of daily diet, the products will be contributing wholesome nutrition to the public that will enable them to combat modern-day ailments and lead a healthy life with much more happiness, love and care.
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