Naming, Branding & Positioning


Sri Velavan Agro, a Tiruchi based manufacturer known for its high-quality natural health food products. The ideology of this company is to bring back the lost glories of food heritage and to make individuals lead a solid, infection free and refreshingly cheerful life.
The company follows high ethical standards in nurturing the purity throughout the process from farm to fork. 


Having the idea of expanding to the global markets and to bring back the traditional food with a modern vibe, Sri Velavan Agro approached us to create a premium brand and communication for its entire range of food products with a lively package design that stands out of the shelf. 

Bliss Tree Branding Design Vatitude screen 1

Our Approach

Inspired by nature, we named the brand BLISS TREE, which symbolizes the brand attributes towards creating a happier and healthier planet. 
We crafted a distinct yet modern logo for Bliss Tree, with the type ‘t’ grows upwards and connects with the type ‘l’ to form the Tree. This mark gives Bliss Tree a high recognition value in the overcrowded market. Thereafter, the identity was implemented through Stationery, Package Designs, Web and other Communications for its various mediums. 
The complete Brand Expressions has been designed to represent sophistication & simplicity to capture the spirit of healthy living and the colors of life.  

Brand Positioning


Bliss Tree was rooted with the aim to Reap Healthy Living for all. Emphasizing the brand’s nutritional value and benefits to personal health, therefore we coined the tagline for Bliss Tree as “Reap Healthy Living”.

Making part of the daily diet, Bliss Tree products will be contributing wholesome nutrition to the public that will enable them to combat modern-day ailments and lead a healthy life with much more happiness, love and care.


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